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1% FOR

Pelotan joins the 1% for the Planet movement

This Earth Day, we joined 1% for the Planet, pledging to donate 1% of annual sales to support non-profit organisations focused on the environment.

When times are incredibly tough, there are two options – give up or double down on the things you believe in; as endurance athletes we always choose the latter. Our mission is to protect every outdoor athlete from the sun and so at the very core of our business is an absolute passion for the natural world in which we train, race and recover.

Whether taking a stage at Alpe d’Huez, winning Kona or completing a local park run, spending time in nature is a major part of the joy of being an athlete and so we are immensely proud to be joining the 1% for the Planet network, working alongside companies like Patagonia to contribute towards positive environmental change.

In sport we know 1% can make all the difference and so we are excited to share our journey with the Pelotan community as we aim to exceed this pledge in 2020 and beyond. After being stuck indoors for most of the year, now more than ever we should appreciate the natural world around us and do what we can to leave it in a better place for those following in our footsteps.

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organisations in the network. Today, 1% for the Planet is a network of more than 3,000 business members, a new and expanding core of individual members and thousands of non-profit partners in more than 90 countries.

Pelotan is the choice of elite performers and amateur enthusiasts around the world and whatever your sport, by using Pelotan, you too can contribute to protecting the environment that we are so lucky to explore.

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