Ahead of our hometown race, the Lincoln Grand Prix, we have announced that we will sponsor the UK’s #1 domestic team Ribble Pro Cycling. In their first season as a UCI Continental Team, a continuation of the partnership that we began last year. Tom Timothy, Team Principal at Ribble Pro Cycling said “We are delighted to continue our partnership with Pelotan, their support last year really aided us through the long, hot summer. Hopefully this means the same this year! We look forward to using their products and aiding the development of both the products and the brand through vigorous racing and training use.” Tom Austen, Director at Pelotan said “We partnered with Ribble Pro Cycling for the 2018 season, providing sun protection throughout the year from training camps to races across the UK and internationally, helping the team to finish the season as the UK’s No. 1 ranked domestic team. The team is making the step up to UCI Continental level in 2019 and we look forward to continuing to build on our partnership and helping a talented team of riders reach their goals on the road. Tom and the guys were really fun to work with last year and we have some really exciting activation ideas for the upcoming season, plus the guys will be using Pelotan bidons to stay hydrated, whether the sun is out or not!” Having launched Pelotan across Europe in 2018 to widespread acclaim and stellar reviews, we are significantly expanding our retailer network, broadening the Pelotan range to include a unique Roll-On product and working on campaigns at every level of the cycling community – from the professional peloton to weekend club riders. We support other teams and athletes from not on the cycling world but also in Triathlon. We want to ensure that athletes stay protected from the sun damage and limit the effects of UV exposure as much as possible.