As the UCI Road World Championships head to Harrogate we are taking over the town’s coolest venue, North Bar, to throw the Pelotan × Rouleur World Championships Afterparties on Saturday 28th and Sunday 29th September. The World Championships traditionally mark the end of the cycling season and, with it, the summer – so for a sun-protection brand even the most imaginative message around UV protection is going to struggle. Where we’ve spent the past months encouraging people to make the most of their time in the sun, now we’re focusing on the fun that can happen in the dark – out of the sun and into the shadows. As the sun sets on the Elite Road Races, we are teaming up with our good friends Rouleur and taking over North Bar to throw what promise to be the most banging parties of the week! We have had a busy year – working with World Tour teams and athletes at the very top of the sport, and raising awareness of the dangers of sun exposure with out unique UV camera and “Shut Up, Sun!” campaign. 6th July 2014 – Tour de France 2014 – Stage 2 (York to Sheffield) – Crowds line the route through Yorkshire to cheer on the riders – Photo: Offside / L’Equipe. As the sun goes down, join us at North Bar (on the course), so the real fun can kick off. Expect house + disco, lots of beer and good vibes only. Think of us as the Unofficial World Championships hangover supplier as we head out of the sun and into the shadows. From Sunset to Sunrise (ish). Limited capacity both nights.