SHOP 100% BETTER

At Pelotan our mission is to protect every outdoor athlete from the sun and so at the very core of our business is an absolute passion for the natural world in which we train, race and recover. As Black Friday rolls around again, it is impossible to ignore the huge toll that consumerism and easy discounting has on the environment each year. This year we want to do something different.

As a member of 1% for the Planet, we donate 1% of ALL sales to support non-profit organisations focused on the environment. However, this Black Friday we want to show 100% commitment to the planet by donating 100% of sales instead. From now until midnight on Friday 27 November, every penny you spend on Pelotan will go directly to benefit the environment – let’s try and turn Black Friday into something that can have a positive impact on the planet.

After being stuck indoors for most of the year, now more than ever we should appreciate the natural world around us and do what we can to leave it in a better place for those following in our footsteps. Instead of offering you a deal on Black Friday (we’ll save that for when it’s sunny), we’re offering you the opportunity to contribute towards positive environmental change (plus, our formula means that Pelotan will last until the sun comes back or you can fly to sunnier climes…)

Plus, who really needs another dodgy 52 inch flat screen?