It’s late July 2019. The race is Le Tour. France is in the midst of another record breaking heatwave. All eyes are on how a giant yellow ball will impact the battle for the famed yellow jersey.
As the peloton winds through the Alps, riders are feeling the effects of the elevated temperatures and relenting sun. Ice packs are being stuffed down jerseys, entire bidons being tipped over heads.
The sun is at its highest point now. The iconic yellow Neutral Service car is acting as a saviour to rider after ride. They’re glossy, tanned arms reaching out to grab precious protection from the searing heat. Bottles of Pelotan are applied vigorously before each rider disappears into the bunch, anticipating the days crescendo.
The Tour is back, a race like no other. In recent years, as the effects of global warming have become even more stark, road-melting temperatures and inexorable exposure to an increasingly brutal sun have become a fearsome adversary for every rider in the peloton. We have been there to provide guidance, protection and reassurance for every switchback, every Queen’s Stage, every lead out.
After supporting Team Sky, in secret and only months after our launch, during the 2018 Tour in which Geraint Thomas secured a memorable maillot jaune – we made things official in 2019 – becoming a public partner of the team as Egan Bernal made history becoming the youngest winner in the modern era.
In the same year, we became the first sun protection brand to be stocked in the iconic Mavic Neutral Service Car – ensuring access to welcome respite on the toughest of days for EVERY rider; whatever team you ride for, nobody deserves to burn on the outside as much as they will on the inside.
Since 2020, we’ve been Official Sun Protection Partner of EF Pro Cycling – a partnership that has protected riders that light up the race like no other and gave birth to a collab range that, for the first time in the history of sunscreen, wanted you to go pink.
This year, we continue the tradition of providing protection at the very highest level, in the race that captures the hearts of the world.
Elite protection, unmatched performance and unrivalled comfort on Alpe d’Huez or your local lanes.
Ahead of our hometown race, the Lincoln Grand Prix, we have announced that we will sponsor the UK’s #1 domestic team Ribble Pro Cycling. In their first season as a UCI Continental Team, a continuation of the partnership that we began last year. Tom Timothy, Team Principal at Ribble Pro Cycling said “We are delighted …
Pelotan is now available on the shelves on one of the coolest bike shops in the world, the amazing Service Course in Girona. The most central bike shop in Girona, The service Course sells high quality bike and equipment care products for the cyclists of Spain! Along with the small details of Luxury, the Service Course …
THE TOUR IS BACK
It’s late July 2019. The race is Le Tour. France is in the midst of another record breaking heatwave. All eyes are on how a giant yellow ball will impact the battle for the famed yellow jersey.
As the peloton winds through the Alps, riders are feeling the effects of the elevated temperatures and relenting sun. Ice packs are being stuffed down jerseys, entire bidons being tipped over heads.
The sun is at its highest point now. The iconic yellow Neutral Service car is acting as a saviour to rider after ride. They’re glossy, tanned arms reaching out to grab precious protection from the searing heat. Bottles of Pelotan are applied vigorously before each rider disappears into the bunch, anticipating the days crescendo.
The Tour is back, a race like no other. In recent years, as the effects of global warming have become even more stark, road-melting temperatures and inexorable exposure to an increasingly brutal sun have become a fearsome adversary for every rider in the peloton. We have been there to provide guidance, protection and reassurance for every switchback, every Queen’s Stage, every lead out.
After supporting Team Sky, in secret and only months after our launch, during the 2018 Tour in which Geraint Thomas secured a memorable maillot jaune – we made things official in 2019 – becoming a public partner of the team as Egan Bernal made history becoming the youngest winner in the modern era.
In the same year, we became the first sun protection brand to be stocked in the iconic Mavic Neutral Service Car – ensuring access to welcome respite on the toughest of days for EVERY rider; whatever team you ride for, nobody deserves to burn on the outside as much as they will on the inside.
Since 2020, we’ve been Official Sun Protection Partner of EF Pro Cycling – a partnership that has protected riders that light up the race like no other and gave birth to a collab range that, for the first time in the history of sunscreen, wanted you to go pink.
This year, we continue the tradition of providing protection at the very highest level, in the race that captures the hearts of the world.
Elite protection, unmatched performance and unrivalled comfort on Alpe d’Huez or your local lanes.
SHOP ELITE PROTECTION
Pelotan SPF 30 200ml Spray
£22.00Pelotan SPF 30 Roll-On 50ml
£11.00Pelotan SPF 30 Summer Bundle
£33.00£30.00Related Posts
Pelotan to Continue Ribble Pro Cycling Sponsorship for 2019 Season
Ahead of our hometown race, the Lincoln Grand Prix, we have announced that we will sponsor the UK’s #1 domestic team Ribble Pro Cycling. In their first season as a UCI Continental Team, a continuation of the partnership that we began last year. Tom Timothy, Team Principal at Ribble Pro Cycling said “We are delighted …
Now in stock at The Service Course
Pelotan is now available on the shelves on one of the coolest bike shops in the world, the amazing Service Course in Girona. The most central bike shop in Girona, The service Course sells high quality bike and equipment care products for the cyclists of Spain! Along with the small details of Luxury, the Service Course …