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AS A 1% FOR THE PLANET MEMBER, EVERY DAY IS #EARTHDAY

AS A 1% FOR THE PLANET MEMBER, EVERY DAY IS #EARTHDAY

Exactly a year ago, we at Pelotan announced our commitment to pledge at least 1% of sales to non-profit organisations focused on positive environmental change. To create a better planet and future for all, we commit to giving back 1% of every sale to our environmental non-profit partners. Not just on Earth Day. Every day.

We are focusing our attention on the ‘Be 1% Better’ Campaign for 2021, to encourage everyone, everywhere – to be 1% Better. As athletes we recognise how powerful tiny improvements and consistency can be – if we could get 1% Better every day, it wouldn’t be long before we’d be knocking on the door of the biggest sports events! The Be 1% Better campaign applies exactly the same principle to tackling the environmental crisis. The solution is simple: action. It may not sound like much, but when we all commit to be just a little better—1% adds up…

Whether it be on training, competition or completing a local park run, spending time in nature is a major part of the joy of being an athlete, so ask yourself – ‘what tiny change can I make today to help the world around me?’ Whether it’s as simple as being more mindful of where you spend your hard earned cash, picking up litter on the trails or using the bike where previously you might have driven – every action counts.

BE 1% BETTER MANIFESTO

As 1% for the Planet put it: We are your favourite food, drinks, sunscreen, and gear. Your warmest jacket and your tastiest beer. We’re a badass network of brands, organisations, and individuals that aren’t willing to sit around and wait for change. We’re helping to be the change. But we need you, your family, your friends, and your coworkers to be part of the solution, too. We’ve made a commitment to be at least 1% better. And by supporting us and other brands in the 1% family, you’re helping to amplify our impact and commit to something bigger than all of us. Come on in, the water’s warm — and only getting warmer.

With the final Grand Tour of the year underway at the Vuelta a España we’re offering 15% OFF on all our products including our Limited Edition Rapha x EF Pro Cycling x Pelotan range. Just use discount code: VUELTA15 at the checkout!