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OFFICIAL WORLDWIDE SUN PROTECTION PARTNER OF CANYON/SRAM

OFFICIAL WORLDWIDE SUN PROTECTION PARTNER OF CANYON/SRAM

With the drizzly early season races now behind us and with sunnier times ahead, it is the perfect time to announce Pelotan as the new Official Sun Protection Partner of CANYON//SRAM.

With fourteen riders from nine different countries, CANYON//SRAM Racing is the home of a diverse group of highly ambitious women who are willing to invest in their future and the future of cycling by breaking new grounds and constantly challenging themselves and their competitors.

Over the past few years, we have worked at all levels of the sport to prove that sun protection can have a real impact on both performance and enjoyment on the bike and we are delighted to work with CANYON//SRAM as they continue to blaze a trail in women’s cycling around the globe.

Pelotan is high-performance sun protection designed specifically to improve performance, maximise comfort and allow athletes around the world to avoid costly sunburn. Our range of products are clear, quickly absorbed, lightweight and breathable, lasting up to 8 hours from a single application. Having been developed for use in high-intensity sports where the skin’s ability to breathe and sweat effectively is absolutely paramount, Pelotan’s unique formula binds with the skin without blocking pores, meaning your body can effectively regulate temperature and maintain peak performance.

Ronny Lauke, Team Manager at CANYON//SRAM Racing said “We’re very happy that Pelotan joins our team as our official sun protection partner. Sun protection is essential for sport and with the Pelotan spray and roll-on products, we can be confident our riders are well-equipped to reduce the harmful impact of UV radiation, can recover better and can focus on performing to their potential. Together with Pelotan, we hope to inform and educate people about the importance of sun protection in sport, not only for performance, but also for enjoyment and health benefits.” 

Tom Austen, Director at Pelotan said “Exposure to the sun is unavoidable in professional cycling; whether it be on training rides, one-day races, time trials or stage races – it is impossible to fully avoid the harmful effects of extended UV exposure. Failing to protect skin from UV radiation has a genuine impact on short-term performance as well as the body’s ability to recover effectively between efforts – not to mention the long-term risks associated with skin cancer. Over the past few years, we have worked at all levels of the sport to prove that sun protection can have a real impact on both performance and enjoyment on the bike and we are delighted to work with CANYON//SRAM as they continue to blaze a trail in women’s cycling around the globe. As we look to expand our reach and protect every cyclist from the sun, CANYON//SRAM and their diverse roster of riders will be the perfect partner.”

The team will use Pelotan across what promises to be a busy Summer of racing and together we aim to #TakeTheLead in educating and engaging fans around the world on the importance of sun protection in sport.