After months of waiting, World Tour cycling is back with what promises to be an incredibly hot Strade Bianche – and the perfect time to announce our new partnership with the inimitable EF Pro Cycling.

The multi-year partnership kicks off the resumption of racing and sees us become the Official Worldwide Sun Protection Supplier of easily the world’s coolest professional team, after working with them behind the scenes in 2019.

Exposure to the sun is unavoidable in professional cycling; whether it be on training rides, gravel adventures, one-day races, criteriums or Grand Tours and nobody embodies the variety of cycling more than EF Pro Cycling.

Pelotan is high-performance sun protection designed specifically to improve performance, maximise comfort and allow athletes around the world to avoid costly sunburn. The flagship product is an alcohol-based spray which is clear, quickly absorbed, lightweight and breathable, lasting up to 8 hours from a single application. Having been developed for use in high intensity sports where the skin’s ability to breathe and sweat effectively is absolutely paramount, Pelotan’s unique formula binds with the skin without blocking pores, meaning your body can effectively regulate temperature and maintain peak performance.

Both Pelotan and EF Pro Cycling are built on pillars of performance and enjoyment on the bike and we cannot wait to work together on adventures both on and off the road as the team continue to change the face of modern professional cycling.