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FASTER THAN SKINCANCER

FASTER THAN SKINCANCER

We have joined forces with Spot the Dot to launch Faster Than Skincancer; a campaign to raise awareness of melanoma and other types of skin damage in outdoor sports.

Our mission is to protect every outdoor athlete from the sun and so at the very core of our business is an absolute passion for training, racing and recovering outdoors, but exposure to the sun is unavoidable. We work closely with athletes of all levels to ensure unprotected sun exposure does not damage performance, recovery and enjoyment but it is vital to recognise the longer-term risks posed by melanoma and other types of skin cancer. We are delighted to support the Faster Than Skincancer campaign and share a vision with Spot the Dot to encourage and enable people to enjoy being outdoors in a safe way, whilst being confident how to ‘spot the dots’ on their skin and tackle any issues early and effectively.

Marije from Spot The Dot says: “Each year more and more people are diagnosed with melanoma and other types of skin cancer – in fact it is in the top 3 most common types of cancer amongst young adults but most people do not know that with early detection, chances of survival are almost 100%. We love nothing more than being outdoors and enjoying the sun, whether cycling, running, surfing, skiing or any other type of outdoor pursuit but we want to ensure that people can experience this joy without problems down the line; I launched the foundation after treatment on melanoma myself so I know the risks very well. As a high-performance sun protection brand that is designed to enable sports people to get proper protection with minimum discomfort, it makes perfect sense for us to work with Pelotan and try to raise awareness among the outdoor sports community. We want to bring down the number of newly diagnosed skin cancer patients, we want to be Faster than Skincancer!”

As part of the campaign, we will be sharing best practice, running competitions for limited edition products and telling the stories of amazing outdoor athletes from around the world.

For more information please visit http://www.fasterthanskincancer.org